Reach the people who set the trends, where they read.
Iconic Original Media is a luxury and pop culture media company with roots in New York’s creative scene, and the publisher of Iconic Style magazine. Under the tagline “The New Face of the American Dream,” we put brands inside the stories our readers trust, in print, in our digital edition, online, on video and at our events.
Every package is custom. Advertising and sponsorship are handled directly by the IOM partnerships team.
Source: Iconic Original Media, 2026.
Who you reach
Style-led, affluent readers who follow fashion, celebrity, society, culture and luxury travel. They find Iconic Style on bookstore shelves and in the places they travel.
Print · 40,000+ bookstores
Digital · 12M readers through our distributor
Distribution figures: Iconic Original Media, 2026.
Why this audience
- Collectors: readers keep Iconic Style issues and display them, so your page keeps working long after on-sale.
- Luxury travellers: our digital edition is read in hotels, on private aircraft, yachts and cruise lines, and in airports.
- Premium shelf: the printed issue sits in 40,000+ bookstores, including Amazon and Barnes & Noble.
- Trusted taste: readers come to IOM for what is worth wearing, seeing and visiting, and act on it.
- Cultural reach: cover stars, designers and personalities reshare their stories, extending every campaign.
- Two markets: New York and Puerto Rico through Iconic Style Puerto Rico.
Ways to advertise with Iconic Original Media
Every package is custom. Combine the magazine with website, video and event sponsorships around the stories our audience trusts.
Print magazine
Premium pages in the printed Iconic Style issue, held, kept and displayed by readers.
Digital magazine
Interactive pages in the Iconic Style digital edition. Readers tap through, watch and shop without leaving the issue.
Website
Continuous brand presence on iconicoriginalmedia.com as readers browse and read.
Video & podcast
Sponsor the conversations: our filmed interview series Beyond the Cover and IOM podcast episodes.
Events & social
Meet readers in person at Iconic Events and extend the campaign across our social channels.
Print and digital magazine: different products, different processes
Print is about presence: a page that is held and kept. The digital edition is about response: a page readers tap, watch and shop. Each has its own placements, specs and calendar.
The printed issue
A premium, perfect-bound magazine sold in 40,000+ bookstores, including Amazon and Barnes & Noble. Readers keep it, so your page earns attention for months.
Placements
Print specs
| Unit | Trim | Bleed | Live area |
|---|---|---|---|
| Full page | 8.375 × 10.875 in | 8.625 × 11.125 in | 7.375 × 9.875 in |
| Spread | 16.75 × 10.875 in | 17 × 11.125 in | 0.375 in from gutter |
| Half, horizontal | 7.375 × 4.75 in | None | Same as trim |
| Half, vertical | 3.5 × 9.875 in | None | Same as trim |
PDF/X-1a, CMYK, 300 dpi, fonts embedded. Final specs are confirmed on each insertion order.
How a print ad runs
- 12-10 weeks outReserve your position
Choose the issue and placement. Premium positions go first.
- 8 weeks outSpace closes
Insertion order signed and position locked in the issue plan.
- 8-6 weeks outCreative or advertorial
Supply finished art, or our studio creates an Iconic Presents page.
- 6 weeks outMaterials due
Press-ready PDF and colour reference. We check every file within 48 hours.
- 5 weeks outProof approval
You sign off a colour proof. After approval, the page is locked.
- On-salePrint and distribution
The issue ships to 40,000+ bookstores, including Amazon and Barnes & Noble.
- After on-saleTear sheets and report
Printed copies of your page and a distribution summary.
The digital edition
The full issue as an interactive edition, delivered to 12 million readers through our premium digital distributor in hotels, private aircraft, yachts, cruise lines and airports, and sold by the issue and with Iconic Membership.
Placements
Digital specs
| Asset | Format | Size | Notes |
|---|---|---|---|
| Page ad | PDF, PNG or JPG, RGB | 1675 × 2175 px | Print art can be reused |
| Video | MP4, H.264 | Up to 60 s | Captions recommended |
| Links | Up to 6 per page | Full URLs | Tracking tags added by IOM |
| Products | Image, name, price, URL | Up to 8 per page | One hotspot each |
Running in print too? Send the same artwork plus your links and we build the interactive version.
How a digital ad runs
- 4 weeks outBrief and booking
Tell us the action you want: visits, sign-ups or sales.
- 3 weeks outInteractive plan
We map links, hotspots and video on a page layout for approval.
- 2 weeks outAssets due
Artwork, video, product list and destination links.
- 1 week outBuild and test
We test every link on desktop, tablet and phone. You review a private preview.
- LaunchIssue goes live
Delivered through our distributor, with social posts and a homepage feature.
- Any timeLive updates
Change a link, price or product mid-run.
- 30 days afterPerformance report
Page views, clicks per link, video plays and traffic sent.
Where your brand appears in the magazine
A typical Iconic Style issue, with sponsor positions numbered. Print positions run in the printed issue; the same pages become interactive in the digital edition.
Printed issue
Digital edition adds
- 1“Presented by” cover storyTitle sponsorship of the cover story or issue.
- 2Back coverThe most visible page in the printed issue.
- 3Inside front coverThe first page readers see, facing the contents.
- 4Half pageInside the story your audience is reading.
- 5Full pageFacing editorial in the section you choose.
- 6Iconic PresentsAn advertorial spread written and styled by the IOM studio.
- 7Tap-through linksIn the digital edition, every element links to your site.
- 8Video pageYour film plays inside the digital edition.
- 9Shop hotspotsProducts in the digital edition that go straight to checkout.
| Print issue | Digital edition | |
|---|---|---|
| Goal | Prestige, brand building, recall | Clicks, discovery, sales |
| Distribution | 40,000+ bookstores, including Amazon and Barnes & Noble | 12M readers in hotels, private aircraft, yachts, cruise lines and airports |
| Lead time | Book 10-12 weeks out, materials 6 weeks out | Book 4 weeks out, assets 2 weeks out |
| Creative | Static, press-ready CMYK artwork | Links, video and shoppable hotspots |
| After approval | Locked once the proof is signed | Links and products can be updated live |
| Proof of delivery | Tear sheets and distribution summary | Analytics report at 30 days |
| Reach | 1M+ per campaign when print and digital run together | |
Where your brand appears on our website
A typical story page on iconicoriginalmedia.com, the IOM website, with sponsor positions numbered. Every website placement runs on desktop and mobile.
Iconic Style
Story headline on iconicoriginalmedia.com
- 1Header bannerTop of every page of iconicoriginalmedia.com.
- 2“Presented by”Title sponsorship of a website story, section or series.
- 3Logo bug or overlayYour logo on screen during Beyond the Cover and IOM videos.
- 4Video spots15 or 30 seconds, before, during or after an interview.
- 5In-article bannerInside the story, between paragraphs.
- 6Shop the storyProduct and affiliate links that go straight to your store.
- 7Sidebar bannerStays in view as readers scroll.
- 8Above-footer bannerBottom of every page of the website.
Featured sponsorship opportunities
Sponsor an interview, a podcast or a cover and become part of its story, on the page, on screen and at its launch.
Sponsor a cover
Present an Iconic Style cover story, from the printed issue to the digital edition and launch night.
Includes
Sponsor an interview
Present an episode of Beyond the Cover, IOM’s filmed interview series with cover stars, designers and personalities.
Includes
Sponsor a podcast
Present an IOM podcast episode or season with conversations on style, culture and society.
Includes
More sponsorships are available across Iconic Events, Iconic Style Puerto Rico and every IOM section.
Why partner with us
A full media ecosystem around your brand
IOM connects editorial, video, events and talent so one campaign reaches readers wherever they are.
How every campaign works
Every campaign moves through the same five stages, shaped around what your brand needs to achieve.
- Strategy and positioning
- Editorial development
- Creative direction
- Teasers and announcements
- Article, interview, cover or campaign goes live
- Homepage and social distribution
- Video content
- Partner and talent reshares
- Follow-up social content
- Video excerpts and highlights
- Continued partner amplification
- Long-term discovery in search
Questions advertisers ask
How much does advertising cost?
Every package is custom, based on your goals, placements and timing. Contact us for a proposal.
What is the difference between print and digital magazine ads?
A print ad is static artwork in the printed issue, sold in 40,000+ bookstores, and is locked once you approve the proof. A digital magazine ad is interactive, with links, video and shoppable products, reaches 12 million readers through our digital distributor, and comes with a performance report.
Can I run the same ad in both?
Yes. Send your print artwork plus your links, video and products, and we build the interactive version for the digital edition.
Can I sponsor a cover, interview or podcast?
Yes. Cover stories, Beyond the Cover interviews and podcast episodes are available as presenting sponsorships. Ask us which are open.
Can IOM create the ad for me?
Yes. Our studio produces Iconic Presents advertorials, sponsored stories, photography and video. Allow two extra weeks for print.
Is sponsored content labelled?
Yes. Paid content is clearly marked, in line with our Editorial Standards.
Who handles my campaign?
The IOM partnerships team manages your campaign from brief to final report. Write to partnerships@iconicoriginalmedia.com.
Have a story for Iconic Original Media?
Readers and publicists can submit a story for editorial consideration.
